By Neil Hopper Borden
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Extra resources for Advertising, text and cases
5,000 and over.................. Median income.................... 7 LT) O =3f O 9L O > and Individuals (in Thousands) 1941t 19475 1945} Per Cent No. of Families and Individuals (in Thousands) Per Cent No. of Families and Individuals (in Thousands) Per Cent No. S. : Government Printing Office, 1938). S. Bureau of Labor Statistics, Bull. , 1945). S. Bureau of the Census, Scries P-60, No. , March, 1948), p. 11, Table 1. S. Bureau of the Census, Series P-60, No. 5. , February, 1949), P- 15, Table 1.
1940........ 1941........ 1942........ 1943........ 9 5-1 5-9 1944........ 1945........ 1946........ 1947........ 2 • Dividend payments made from reserves accumulated in previous years, t Under $50 million. ): Government Statistics Bureau, Vol. II, No. 8 (August, 1918). S. FAMILIES AND SINGLE INDIVIDUALS BY SIZE OF INCOME FOR SELECTED YEARS o o o oa. rT 1935-36 Annual Income Less than $500................... 000..................... $1,000-$1,500................... $1,500-$2,000..................
The low cost of making sales to constant patrons and the stability that continued patronage gives to a going concern are the best guarantees of a maximized profit over a period of time. Even when repeat sales do not occur or are very infrequent, still the policies followed by well-managed firms ordinarily stress customer satisfaction in the hope that the reputation thus gained will help them in gaining new customers. The long-range profit viewpoint of business management accounts for the importance attached to maintenance of quality of branded mer chandise, of congenial selling contacts, of acceptable pricing, and of efficient service of one kind or another.
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