Advertising, text and cases by Neil Hopper Borden

By Neil Hopper Borden

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5,000 and over.................. Median income.................... 7 LT) O =3f O 9L O > and Individuals (in Thousands) 1941t 19475 1945} Per Cent No. of Families and Individuals (in Thousands) Per Cent No. of Families and Individuals (in Thousands) Per Cent No. S. : Government Printing Office, 1938). S. Bureau of Labor Statistics, Bull. , 1945). S. Bureau of the Census, Scries P-60, No. , March, 1948), p. 11, Table 1. S. Bureau of the Census, Series P-60, No. 5. , February, 1949), P- 15, Table 1.

1940........ 1941........ 1942........ 1943........ 9 5-1 5-9 1944........ 1945........ 1946........ 1947........ 2 • Dividend payments made from reserves accumulated in previous years, t Under $50 million. ): Government Statistics Bureau, Vol. II, No. 8 (August, 1918). S. FAMILIES AND SINGLE INDIVIDUALS BY SIZE OF INCOME FOR SELECTED YEARS o o o oa. rT 1935-36 Annual Income Less than $500................... 000..................... $1,000-$1,500................... $1,500-$2,000..................

The low cost of making sales to constant patrons and the stability that continued patronage gives to a going concern are the best guarantees of a maximized profit over a period of time. Even when repeat sales do not occur or are very infrequent, still the policies followed by well-managed firms ordinarily stress customer satisfaction in the hope that the reputation thus gained will help them in gaining new customers. The long-range profit viewpoint of business management accounts for the importance attached to maintenance of quality of branded mer­ chandise, of congenial selling contacts, of acceptable pricing, and of efficient service of one kind or another.

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Advertising, text and cases by Neil Hopper Borden
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